“In a flurry of chocolate cream and crumby debris, the yoga teacher crammed her last cupcake – No. 17 – winning the contest, and defeating her closest competitor by just one of the sweet treats.

Ivy Bakery held its first cupcake-eating contest outside of the shop on 87th St. in Bay Ridge, Brooklyn. The five competitors were given five minutes to inhale as many chocolate cupcakes as possible. The winner took home $75 and dubious bragging rights.”